In 1917, brothers Fritz, Ernst and Werner Schlup made a decision that would change their lives and those of future generations: they became watchmakers. Their humble atelier was located in a converted part of their parents’ home in the village of Lengnau, Switzerland. Through their relentless energy and uncanny ability to spot new opportunities, Schlup & Co. got off to a promising start, signing agreements with a wide array of importers around the world.
By the end of World War II, the factory was among the largest producers of watch movements, its name synonymous with Swiss-made quality. This laid the ground for the brothers’ next big adventure – the launch of their own watch brand. Enter Rado.
Design is the cornerstone of Rado's many groundbreaking timepieces, and it's also in the brand's DNA. Rado has become synonymous with the world of tennis since it began sponsoring international tournaments over 20 years ago.